As a model for noise control, Trang province crushed 477 illegal exhaust pipes and seized over 600 modified motorbikes in a bold campaign against racing vehicles — a strong example of enforcement that Pattaya residents hope to see replicated. PATTAYA, Thailand – Pattaya’s pursuit of economic growth, real estate booms, and post-pandemic tourism recovery is well-documented. But often lost amid these headlines is a crisis that strikes closer to home – one that doesn’t make headlines, but rattles the lives of residents daily: noise pollution. At the heart of this issue is the unchecked roar of illegally modified motorbikes, often fitted with after-market exhaust systems that violate both safety and noise regulations. These bikes, rented out by shops that appear to operate beyond scrutiny, are not only a nuisance – they are the audible manifestation of a deeper problem: a failure of enforcement and a breakdown in civic trust. Evidence of this is widespread. Residents have documented the problem with videos and photos. Specific rental businesses in Pattaya have been identified by name, yet despite repeated complaints and official promises of crackdowns, there has been little visible action. In a city that prides itself on welcoming global visitors, it’s alarming to hear tourists boast about riding without helmets or flouting fines with apparent impunity. This doesn’t just challenge public order – it challenges faith in the rule of law. The consequences ripple far beyond annoyance. Hotels report lost bookings after sleepless nights. Property deals collapse when prospective buyers are met with incessant street noise. Long-term residents relocate to quieter areas like Bang Saray, while others avoid entire sections of the city simply to dine in peace. Residents voice frustration over sleepless nights caused by loud exhausts, reckless stunts, and red-light violations — calling for stricter enforcement to restore peace in their neighbourhoods. Meanwhile, the once-visible traffic police presence at key intersections has diminished. Patrols are rare, and enforcement appears symbolic at best. What message does this send to residents, investors, or even honest business operators? It says: Pattaya tolerates lawlessness – so long as it’s loud. This editorial is not an attack on any individual or agency. It is a call for institutional accountability. Pattaya could be the most liveable city in Thailand for retirees, digital nomads, and families alike. But that vision will vanish unless serious steps are taken to enforce existing laws and hold violators accountable. When residents are too afraid to speak up – fearing immigration retaliation or business-linked threats – it reveals a city at odds with its international image. Community silence, borne not of apathy but of fear, speaks volumes. If Pattaya wants to be more than a beachside tourist hub – if it truly wants to become a global city – then it must start by listening to its own people. And sometimes, that begins with just one citizen daring to speak the truth. Victor Wong (Peerasan Wongsri) Victor Law Pattaya/Finance & Tax Expert Email: <[email protected]> Tel. 062-8795414