From Walking Street to Jomtien — visitors and retirees discover a quieter side of Pattaya. PATTAYA, Thailand – As Thailand’s tourism landscape continues to evolve, so too does the identity of Pattaya. Once known primarily for its vibrant nightlife, the coastal city is quietly transforming into a destination increasingly favoured by retirees and those seeking a slower pace of life. While areas like Walking Street still attract visitors, their prominence is gradually diminishing. In their place, neighborhoods such as Jomtien and Pratumnak are gaining popularity for offering a quieter, more residential environment. For many long-term foreign residents and retirees, this shift is seen as a positive development. “I love Pattaya like this — fewer people, more peace,” said one frequent visitor. “Walking Street is a no-go for me these days. I mostly stay in Jomtien.” Although some lament the loss of what they view as Pattaya’s more dynamic past, others are embracing the changes. Rising costs have led to comparisons with other regional destinations such as Cambodia and Vietnam, though travelers note that Pattaya still offers strong infrastructure and reliable services — including the city’s distinctive baht bus system — which contribute to its appeal. The city’s changing image reflects broader shifts in travel and lifestyle preferences. Technology, including smartphones and online platforms, has redefined how people meet, socialize, and spend leisure time — reducing reliance on traditional nightlife venues. This, in turn, has opened the door for Pattaya to reposition itself as more than just a party town. Some longtime observers say the city is slowly moving toward a more balanced identity — one that accommodates both holidaymakers and residents. While nightlife remains a part of the tourism mix, there is growing interest in residential amenities, healthcare access, and long-stay accommodation. “Adaptation is key,” commented one expat. “The city may not be what it was 20 years ago, but it still has its strengths — especially for people looking for comfort and affordability in retirement.” Although opinions differ on what Pattaya should become, there is general agreement that the city is entering a new phase. For many, this means focusing less on mass tourism and more on sustainable living — a direction that could reshape the city’s long-term future.