Some foreign tourists insist Pattaya is always worth the trip, no matter the exchange rate or tour deals. PATTAYA, Thailand – For years, Pattaya has drawn a loyal following of foreign tourists who insist they’ll come back no matter what. From European snowbirds to long-haul adventurers from Canada and Australia, there’s a common refrain heard on the streets and beaches: “I love this place – I’ll keep coming back.” But with the global economy shifting and the Thai baht hovering around 32 to the US dollar, many seasoned travelers are waiting – not out of disinterest, but in hope of better value. “Foreign tourists who love Pattaya wait for better tour package deals, hoping the baht dips below 33 per USD for greater value,” one industry observer noted. Travel forums are full of comments from would-be returnees watching exchange rates and hotel promotions closely. Yet others push back on the idea that a few baht will make or break their plans. “Get real,” says a Canadian expat who’s been wintering in Pattaya since 2008. “Most people who come long haul can afford it… enjoy.” Frequent flyers argue that if you can afford the flight, a few baht won’t break the bank. Indeed, there’s truth in both camps. Some return visitors can shrug off rising food prices, hotel surcharges, and airfare hikes. But others, particularly retirees on fixed incomes or younger travelers stretching their budgets, are growing more strategic. They still love Pattaya – but they’re willing to delay, downsize, or detour if the numbers don’t add up. The emotional attachment remains strong. Whether it’s the nightlife, the beaches, the friendships, or the freedom, Pattaya holds something that makes visitors think with their hearts – even when their wallets hesitate. For now, the tourists still come. But behind the smiles and Singha beers, there’s a quiet calculation going on – a weighing of passion against price. And for many, that balance will decide when, how, or even if they return. (Photos by Jetsada Homklin) Many loyal visitors are waiting for the Thai currency to drop below 33 per USD before booking their next beach escape.