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Reclassifying cannabis as a narcotic could upend Pattaya’s tourism industry and local economy
Pattaya’s cannabis dispensaries face an uncertain future as business owners prepare for potential losses amid the government’s push to reclassify cannabis as a narcotic. (File Photo) PATTAYA, Thailand – As the Thai government considers reclassifying cannabis as a narcotic, the uncertainty is sending ripples through Pattaya’s tourism scene and its rapidly grown cannabis economy. Since the partial decriminalization of cannabis in 2022, Pattaya has become a hub for cannabis-related businesses, especially in areas like Soi Buakhao, Jomtien, and Thappraya Road. Dispensaries and cannabis cafés—many operated by foreigners—have become a familiar part of the cityscape, drawing tourists looking for both recreational and medicinal experiences in a uniquely permissive environment. “Cannabis has become part of the tourist appeal,” said a dispensary owner in Central Pattaya. “We don’t attract backpackers looking for trouble—most of our customers are retirees with health concerns or curious tourists wanting to try edibles in a safe space. A sudden legal U-turn could devastate small businesses like ours.” The renewed debate escalated this week when Bhumjaithai Party Secretary-General Chaichanok Chidchob stated, “Whether cannabis should return to the narcotics list is the prerogative of the government.” He added that his party never intended to create confrontation on the issue. “We’re focused on doing what we believe benefits the country… If circumstances change, our focus must be on what’s best for the country now.” As Thailand considers a cannabis policy reversal, concerns grow that it could either protect public health or deal a heavy blow to Pattaya’s cannabis-fueled tourism sector. (File Photo) Local business owners, however, fear unclear enforcement if reclassification goes ahead. “If the law flips again, will police start raiding places? What happens to all the shops that invested in licenses, renovations, staff?” asked a dispensary operator near Walking Street. While some residents support stricter controls—citing concerns over youth access, unregulated sales, and public smoking—others argue the move would be politically motivated and economically short-sighted. Meanwhile, Pattaya officials have offered little in terms of policy guidance, leaving businesses and investors in limbo. “If they want to ban cannabis again, fine,” said a manager of a dispensary on Soi 13. “Just give us time to shut down properly, settle staff payments, and protect foreign investors who were invited in when cannabis was legal.” One frustrated shop owner summed up the prevailing mood: “We were told this was the future. Now we’re told it’s a mistake. What’s next?” As Thailand weighs its next move, the impact in Pattaya will likely be measured not just in political statements—but in closed shops, lost jobs, and fading tourist dollars. Bhumjaithai Party leadership signals flexibility on cannabis policy as political pressure mounts for stricter national regulations.
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