The Euro stands at around 37.50 Baht—“not too bad” by some—but rising living costs and expenses in Pattaya are causing many visitors to watch their spending more carefully than ever before. PATTAYA, Thailand – Pattaya has long been a popular destination for European tourists, especially those from Germany. However, recent trends suggest that some Europeans are becoming increasingly hesitant about returning. While the city still offers sun, sea, and entertainment, several factors contribute to this growing reluctance. One key concern is the value of the Euro against the Thai Baht. Although the rate currently stands at around 37.50 Baht per Euro, which some consider “not too bad,” many visitors are increasingly cautious with their spending. As one traveler remarked, “Foreigners look in their wallet to check how much the rip-off they encounter today.” The perception of scams or being overcharged remains a sore point. Another factor is the changing atmosphere in Pattaya. “Yep, it’s OK but the bloom is off the rose,” noted a longtime visitor. Crowded streets, heavy traffic, and hazardous sidewalks have made moving around the city more stressful. Additionally, the labor market situation is affecting service quality: “Labor market pushes business to hire and keep people they otherwise wouldn’t. That’s everything from bars hiring or keeping women you’d never see in a bar 15-20 or more years ago. Sales clerks are glued to phones.” This decline in service standards contributes to a less welcoming experience. Visitors have also expressed discomfort with the growing prevalence of cannabis, with one comment pointing out that “Not everybody enjoys the ganja smell.” This change in the city’s atmosphere does not appeal to all. Political tensions also play a subtle role. With many Russian tourists and residents in Pattaya, conversations about the ongoing war have become common. One European visitor said, “Because the Russians keep mentioning the war,” suggesting that geopolitical issues can sometimes affect the holiday mood. Moreover, frequent changes in government policies related to visas, taxes, and banking add uncertainty, especially for long-term residents. “Government banking policies from visa, tax etc. change often, guidance is not clear, policies on long term residence people is more friendly as to legal status and property in several other countries,” explained a visitor, highlighting how other destinations may now seem more attractive for extended stays. Competition from other destinations with appealing weather and beaches also draws tourists away. As one comment summed up, “There is plenty of competition with, weather, beaches etc.” Finally, some believe that Pattaya’s own pricing and attitude toward tourists contribute to the decline in European visitors. “These people have done it to themselves by their prices & attitude,” a local observer noted. All these factors raise the question: Why are German tourists quietly saying goodbye to Pattaya? For many, the city that once promised an easy and affordable getaway now feels crowded, complicated, and less enjoyable — prompting them to look for alternatives elsewhere.