From boom to bust? Thailand’s shifting visa policies leave tourists confused and industry operators anxious. PATTAYA, Thailand – Thailand’s wavering tourism policies — from expanded visa-free programs to talk of tightening entry rules — are sending mixed signals to would-be visitors, contributing to a noticeable drop in tourist arrivals despite earlier government optimism. The inconsistency has triggered frustration from both local business operators and international travelers, who see the back-and-forth approach as undermining the very recovery it aims to promote. After rolling out visa exemptions to boost tourism post-pandemic, particularly for Chinese visitors, Thai authorities now appear to be reconsidering the length of stay and entry ease. Officials have cited security and immigration abuse concerns, including isolated criminal incidents involving foreign nationals. But critics argue that such reactions risk punishing the majority for the actions of a few. “How many customers from around the world help keep the Thai wheel turning with the large amounts of money they send each month?” one commenter asked. “So before there was too much Chinese and now not enough… not the same people complaining.” Indeed, public discourse has flipped frequently. In recent months, online forums were filled with claims that Chinese tourists were being kidnapped or involved in scams. Now, with their numbers declining — reportedly due to both security fears and the collapse of zero-dollar tours — some Thais and business owners are pleading for their return. “Oversaturation, then underwhelming turnout — it’s like we can’t make up our minds,” said a Pattaya long-term visitor. “One week, it’s ‘too many tourists’; the next, we’re begging them to come back.” Others point to the confusion caused by conflicting messages. “Can you post the link or post where they said that?” a user asked online in response to a claim about record-breaking Songkran crowds. “I read that Songkran would get the biggest crowd ever in Pattaya, but that’s domestic tourists mostly — and for one day.” Chiang Mai, once a magnet for international backpackers and retirees, is also reportedly struggling. “Chiang Mai too. HELP!” wrote one frustrated resident, echoing concerns that tourist-dependent provinces are suffering from unclear planning. The latest blow? Rumors that the government is considering reducing the visa-free stay period, or even canceling it altogether in favor of a processed tourist visa. “Brilliant! What a… OK, I will stay polite,” one poster wrote in exasperation. While Thailand remains a top travel destination, critics say the lack of consistency is damaging its brand. As one voice summed it up: “Thailand seems to be shooting itself in the foot on several different things.” For now, tourism operators wait anxiously for clarity — and for visitors who may be holding off until the message is clearer and the welcome feels more certain.