Fueled by top visitors from China, Malaysia, and Russia, Thailand’s tourism revenue hit 540.6 billion baht in the first four months of 2024. Despite a post-Songkran dip, arrivals are set to rebound with more flights, visa-free entry, and new promotional campaigns. PATTAYA, Thailand – Thailand saw strong tourism growth, with over 11 million foreign visitors generating more than 540 billion baht in revenue. Thailand welcomed a total of 11.27 million international visitors between January 1st and April 20th, generating over 540.6 billion baht in tourism revenue—an increase of 0.52% compared to the same period last year, according to the Ministry of Tourism and Sports. The top five countries of origin were China with 1.52 million visitors, Malaysia with 1.4 million, Russia with 835,300, India with 677,800, and South Korea with 550,000. During the most recent week from April 14th–20th, tourist arrivals saw a temporary dip following the end of the Songkran holiday, which is typical for post-holiday and school break periods. About 534,000 foreign visitors entered the country during this week, down by 132,200 people or 19.85% from the previous week. On average, approximately 76,300 tourists arrive daily. However, the number of arrivals is expected to rebound in the coming week, supported by several factors, including 33 additional flights in Thai Airways’ summer schedule, the announcement of 2025 as the “Amazing Thailand Grand Tourism and Sports Year,” ongoing tourism and sports promotion activities, and favorable government measures. These include visa-free entry, exemption from TM6 immigration forms, and support for airlines to increase flights. The government extended appreciation to the Thai people for contributing to the country’s positive global image and reaffirmed its commitment to driving sustainable economic growth by fully promoting tourism through travel-friendly policies and international image enhancement. (NNT)