Foreign tourists remain split on where to retire, but agree: ‘Thailand is more than just Pattaya’
Not Sleazy Enough? Vietnam’s charm divides opinions — while retirees remind us: “Thailand is bigger than just Pattaya”. (Photo by Jetsada Homklin)
PATTAYA, Thailand – With Southeast Asia fully reopened to travel and retirement visas once again in high demand, many long-term foreign visitors find themselves torn between two perennial favorites: Pattaya and Vietnam. While both destinations offer beaches, nightlife, and affordable living, the debate over which country truly delivers the best experience continues to stir passionate discussion — especially among retirees and digital nomads.
“I’ve lived in the Philippines, Cambodia, and of course Thailand,” one European retiree commented. “After a few years back in Europe, I’m now retired in Thailand — which, thankfully, is bigger than just Pattaya.”
Another commenter was more direct, addressing the appeal of Vietnam with a hint of sarcasm: “Surprised? Not sleazy enough for you? Vietnam is incredible! Maybe the girls weren’t as nice to you because they weren’t desperate for your money, so you felt rejected.”
That said, not everyone who tries Vietnam ends up staying there. A recurring sentiment among some returnees is that the grass isn’t always greener. As one regular put it: “‘I tried Vietnam, came back to Pattaya’ — some find out the hard way that cheaper doesn’t mean better.”
Still, Thailand isn’t without its drawbacks. Uncertain tax and visa regulations, the persistent strength of the baht, and widespread dual pricing continue to frustrate long-term visitors. These factors have pushed Thailand further down the list for some who feel the country is becoming less welcoming — even as its appeal remains strong for those who value its lifestyle, infrastructure, and sense of community.
Even though both spots are competitive, in the end, it’s the destination that offers more comfort, warmer smiles, and—most of all—the most familiar taste of food that tends to win the hearts of retirees.
Beyond Pattaya and Vietnam, other developed Thai cities with solid infrastructure and convenient airports are also gaining attention from long-term visitors. Places like Chiang Mai in the north, Udon Thani and Khon Kaen in the northeast, Rayong along the eastern seaboard, or down south in Krabi, Trang, and Phang Nga offer attractive options. These cities often provide friendlier living costs and a more relaxed lifestyle, appealing to those seeking long stays away from the busier beach hubs.
With rising costs, shifting policies, and evolving expectations, the Pattaya vs. Vietnam debate isn’t going away anytime soon. But for now, it seems many still find themselves drawn back to the familiarity, comfort, and contradictions that Pattaya uniquely offers.