3D LED sign lights up Walking Street — selfie spot in the making as installation nears completion. PATTAYA, Thailand — A new 3D LED sign is being installed at the entrance of Walking Street, part of the city’s ongoing beautification efforts. While the structure is not yet complete, the colorful signage has already started attracting onlookers and photographers excited about Pattaya’s modern new look. The sign, featuring vivid graphics and dynamic lighting, is designed to become a selfie hotspot and a bold new symbol for the city’s most famous nightlife strip. “Get your cameras ready,” city officials teased online, as the construction progresses into its final stages. Temporary inconveniences due to ongoing installation have been acknowledged, and residents are asked for patience during this phase. But while the flashy display is getting attention, locals are raising other pressing concerns. One recurring issue is the chronic traffic congestion caused by unregulated parking at the curve near Walking Street’s entrance. “Can we also fix the problem with the parked songthaews, taxis, and app-based cars? It gets so jammed there,” one commenter wrote. Others welcomed the upgrade but added that urban improvements shouldn’t stop at aesthetics. “Pattaya is getting better all the time,” one person noted, “but we still need real changes — not just signs.” Many are calling for more walkable sidewalks, safer pedestrian crossings, and better traffic flow to match the city’s evolving image. As Pattaya evolves into a more tourist-friendly destination, residents hope city planners will match digital sparkle with practical reform, ensuring that the city’s iconic streets are not only photogenic but also functional and accessible. Progress at a price: Pattaya asks for patience as Walking Street sign construction continues. Locals call for parking reform near the Walking Street curve — “Signs are great, but fix the jams too!”   Beyond the glow — Pattaya’s new sign sparks pride and points to bigger city planning needs. New direction for Walking Street? 3D signage adds dazzle, but residents want real progress beneath the surface.