Pattaya Beach on Wednesday: peaceful, umbrella-free, and at the center of a tourism debate. (Photo by Jetsada Homklin) PATTAYA, Thailand – As the sun rose over Pattaya Beach on Wednesday, the usual rows of colorful umbrellas and beach chairs were nowhere to be seen. In line with Pattaya City’s long-standing policy that bans beach chair services every Wednesday — a rule in place since 2015 — vendors were absent, leaving the shoreline wide open, clean, and naturally scenic. But is it good or bad for tourism? The answer depends on who you ask. On Wednesday, July 23, reporters visited Pattaya Beach and observed a tranquil atmosphere under the low season skies. The absence of beach vendors revealed the full expanse of golden sand and uninterrupted views of the sea — a peaceful scene that some travelers cherish. A few tourists laid out mats, went swimming, or simply watched the sunset in quiet solitude. “It’s peaceful and relaxing. I come here to unwind, not to be surrounded by noise,” said one foreign visitor who preferred the minimalist setting. However, others weren’t so sure. With the southwest monsoon in full swing, the weather was occasionally gloomy and the beach was sparsely populated. The lack of events and midweek timing meant most tourists stayed away. Local beach chair vendors, who lose income every Wednesday due to the policy, expressed frustration. Many argue the ban on services disrupts their livelihoods, particularly during the already difficult low season, when tourist numbers drop and spending slows. “Some tourists like convenience. Not everyone wants to carry mats or sit on bare sand,” said a beach vendor, noting a noticeable decline in midweek foot traffic. Vendors lose income while some tourists enjoy the quiet—Wednesday’s beach policy divides opinions. (Photo by Jetsada Homklin) The policy, originally introduced to give the beach a “rest day” and return it to its natural state, has sparked ongoing debate. While it appeals to certain travelers seeking serenity, others view it as inconvenient — especially families and older tourists who rely on shaded seating. Across Pattaya, the broader tourism situation remains sluggish. Hotel occupancy, restaurant traffic, and tour bookings are down. Businesses have responded with discounts and promotions, but recovery remains slow, particularly among Chinese tourists, whose numbers have yet to rebound fully despite government stimulus measures. Sources in the nightlife and entertainment sector say revenue is under strain. Some have cut hours, while others are quietly waiting out the storm — both literal and economic. Yet even now, there’s a silver lining. For some travelers, low season is the best time to visit. They point to the cheaper prices, lack of crowds, and slower pace as reasons to return year after year. “Low season gives you space — space to breathe, space on the beach, and more personal service,” said one regular visitor from Europe. “I’ll take that over packed crowds any day.” So, is Pattaya Beach on a Wednesday good or bad for tourism? It depends — on your budget, your expectations, and how much sand you’re willing to sit on. Low season brings empty shores and discounted rates, but recovery remains slow, especially among Chinese tourists. (Photo by Jetsada Homklin)