With currency stability on its side, pattaya shines as a top destination for foreign visitors. (Photo by Jetsada Homklin) PATTAYA, Thailand – Pattaya continues to attract tourists and investors, benefiting from the relatively stable Thai baht amid global economic uncertainties. This week (July 14-18), the baht’s trading range remained steady between 32.20 and 32.80 baht per US dollar, signaling resilience despite external pressures such as the US’s import tariff policies and fluctuating global markets. According to the Kasikorn Research Center, key factors to watch include ongoing US trade measures against trading partners like Thailand, foreign fund flows, and global gold price movements. Economic indicators from the US, such as consumer and producer price indices, industrial production, retail sales, and housing starts, alongside manufacturing surveys and consumer confidence indices, continue to influence currency movements and investor sentiment worldwide. Additionally, data releases from major economies including China’s GDP and inflation figures from the UK, Eurozone, and Japan also play a crucial role. Earlier this week, the baht weakened slightly in line with other Asian currencies amid uncertainty over US tariff measures. The US dollar strengthened due to expectations that the Federal Reserve may hold interest rates steady at the upcoming FOMC meeting, backed by lower-than-expected weekly unemployment claims and the Fed’s Beige Book reports indicating no urgent rate cuts despite a downward trend expected this year. However, by the end of the week, the baht regained strength, appreciating past the 32.50 mark per dollar, supported by rising global gold prices amidst ongoing concerns about US tariff actions. On July 11, 2025, the baht closed at 32.43 per dollar, slightly weaker than the previous week’s 32.36, but maintaining stability overall. Foreign investors remain cautiously optimistic, net buying Thai stocks worth 2.93 billion baht between July 7-11, while net selling bonds worth 2.82 billion baht during the same period. For Pattaya, this currency stability is a significant advantage. It helps keep travel costs predictable and affordable for foreign tourists, reinforcing the city’s appeal as a top leisure destination. With the baht holding steady, Pattaya can confidently promote its diverse attractions—from its lively beaches and vibrant nightlife to cultural events and new developments—without the fear of sudden price shocks due to currency volatility. As global uncertainties persist, Pattaya’s ability to leverage stable economic fundamentals like a resilient baht strengthens its position in Thailand’s tourism landscape. This creates confidence not only for tourists planning their vacations but also for businesses investing in the region’s hospitality and service sectors.