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Pattaya delivers sunshine, cold beer, and smiles as baht slips to 38.40 per euro, 44.50 per pound
As the baht slides, Pattaya still serves sunshine and beer — and bar girls still hope for a generous guest. (Photo by Jetsada Homklin) PATTAYA, Thailand – The Thai baht opened trading on Wednesday (July 9) at 32.60 baht per US dollar, continuing a trend of mild depreciation. Market analysts have identified a trading range of 32.45 to 32.75 baht per dollar, with suggested strategies to buy at the lower end and sell at the upper bound. The movement mirrors the cautious mood in global markets, where U.S. bond yields remain indecisive and directionless. This softening has pushed the euro to around 38.40 baht and the British pound to 44.50 baht, making imported goods and travel abroad more costly for Thai consumers — but offering a slight boost to local tourism spending from European visitors. On the ground in Pattaya, the story feels a little brighter. Despite economic headwinds, the city still delivers the essentials: warm sunshine, beachside breeze, and an ice-cold beer for under 100 baht. And behind those bar counters, the familiar smiles of Pattaya’s beer bar girls await—not just for a drink order, but often for a helping hand. As tourism rebounds unevenly and high season still months away, many women working in the nightlife sector continue to navigate daily uncertainty. For travelers with a bit of generosity in their heart and euros or pounds in their wallet, Pattaya remains a place where a little goes a long way — not just in cost, but in kindness too.
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