Pattaya restaurant owner explains sexy outfits as a marketing move, assures strict hygiene in kitchen. PATTAYA, Thailand – A well-known Pattaya restaurant called “Kai Yok Krok” recently sparked controversy online after videos circulated showing a female staff member preparing food while dressed in revealing, sexy clothing, without wearing an apron or hairnet. The clip triggered concerns about hygiene and food safety among netizens and customers. On July 5, our reporter visited the Kai Yok Krok branch on Thepprasit Road, in South Pattaya, to get the full story. There, we met the restaurant owner, 33-year-old Ms. Napakorn Chirarachataphak — known to many simply as “Peach.” She spoke openly about the situation and welcomed us to tour the bustling restaurant, which was filled with customers from all over Thailand as well as tourists from Turkey, Laos, and several other countries. Ms. Napakorn explained that the controversial videos had only captured a small snippet filmed specifically for promotional content. The sexy outfits were a deliberate marketing tactic to make the restaurant stand out and draw attention in a tough economic climate. She stressed that the clips shown online were heavily edited from footage that took nearly an hour to shoot, and that these short videos do not reflect the real working conditions in the kitchen. During actual food preparation, all cooks and staff strictly follow hygiene protocols, including wearing hairnets and aprons at all times, to ensure the highest standards of food safety. The restaurant prioritizes cleanliness and customer safety above all else. “Peach” of Kai Yok Krok says food quality and service, not attire, keep customers coming back. Ms. Napakorn also highlighted that the restaurant’s popularity is built not on marketing gimmicks alone, but on the genuine quality of their dishes and excellent customer service. Many customers, both Thai and foreign, visit repeatedly because they trust the taste and service. This is evidenced by the constant crowd filling the restaurant daily, with patrons traveling from Bangkok and abroad just to enjoy their food. While she acknowledged the criticisms and is open to listening to public concerns, Ms. Napakorn urged people to understand the challenges that small business owners face in today’s difficult economy. The creative marketing methods used are necessary for survival and to support nearly 100 employees who rely on the restaurant for their livelihood. She assured that no marketing strategy compromises food safety or quality. “Our business is honest, and we care for our staff and customers alike. The sexy outfits are just one part of a strategy to keep the restaurant running and people employed,” she said. The incident has ignited a wider conversation about marketing ethics and how businesses balance attracting customers with maintaining professionalism and hygiene standards. Ms. Napakorn remains committed to running her restaurant with integrity while adapting to the realities of the market. Nearly 100 employees depend on restaurant’s bold marketing—owner vows no compromise on hygiene.   Controversy over staff outfits sparks wider debate on business survival vs. food safety in Pattaya.