Municipal officers inspect the damaged sidewalk area in Jomtien. PATTAYA, Thailand – Municipal officers in Jomtien apprehended a contractor for unauthorized sidewalk excavation intended for construction purposes. The incident involved digging into a public footpath without securing the required permits. Upon inspection, officials found that the work was being carried out in violation of local regulations. The contractor was promptly detained and taken to the Jomtien Municipal Enforcement Center for legal processing and a fine under administrative procedures. Unauthorized excavation work halted by city authorities. Contractor detained for failing to obtain proper construction permits.

Pattaya’s beer bars and cafés brace for impact as VAT reform targets underreporting. PATTAYA, Thailand – As Thailand considers reforming its value-added tax (VAT) system, small businesses in Pattaya — particularly beer bars, English breakfast cafés, and other tourism-dependent enterprises — may soon find themselves under greater scrutiny. The Finance Ministry is weighing a proposal to introduce a 1% VAT rate for businesses with annual revenue between 1.5 million and 1.8 million baht, aiming to close long-standing loopholes and boost tax compliance. A significant number of small businesses in Pattaya, especially in the hospitality and nightlife sectors, are believed to routinely underreport their earnings. Underreporting refers to the intentional declaration of less income than actually received, often to stay under the VAT threshold and avoid paying taxes. For instance, a business making 2 million baht a year might only report 1.7 million to avoid VAT registration — an act that is illegal and considered tax evasion. If the proposed reform is implemented, thousands of Pattaya’s small establishments may be forced to either come clean about their earnings or face legal and financial consequences. Some owners fear that even a 1% VAT rate could cut into their already tight margins, particularly as tourism remains inconsistent and operating costs continue to rise. While the goal of the reform is to improve compliance and generate much-needed revenue for the state, local business owners warn that without parallel measures to reduce bureaucratic red tape and support small enterprises, the crackdown could do more harm than good.

Should the city lower prices to attract tourists — or risk becoming a magnet for low-quality tourism? PATTAYA, Thailand – As Thailand’s famed coastal city of Pattaya continues to grapple with a noticeable tourism slump, industry leaders are confronting a critical question: How low must prices go to bring back international tourists – and at what cost to the city’s image? The urgency is underscored by shocking new data showing that Vietnam now attracts twice as many Chinese tourists as Thailand, with over 700,000 Chinese visitors in March alone, compared to just 300,000 for Thailand. In a damning comparison, Vietnam not only offers cheaper accommodation, but even hotels with 24-hour food service at lower prices than basic room-and-breakfast packages in Thailand. Meanwhile, Russian tourists are also shifting to destinations like Vietnam and Egypt, further compounding the losses. Thanes Supornsahasrangsri, President of the Association of the Chonburi Tourism Federation (ACTF), recently admitted that Thailand’s tourism image has been deteriorating for some time — particularly among Chinese travelers, once the backbone of Pattaya’s economy. It’s no longer just the loss of Chinese group tours; even independent travelers booking through online travel agents (OTAs) are disappearing. Typically, after landing at Don Mueang or Suvarnabhumi airports, tourists would explore Bangkok before heading to Pattaya or nearby destinations. Now, however, nearly half of Chinese tourists are gone. The government’s slow and ineffective response to negative news and safety concerns has only deepened the crisis. As for European tourists, while their presence may appear to be increasing, it largely reflects the high season between November and March when they seek out Thailand’s warm climate. Once the European winter ends, so too does Thailand’s peak tourist influx. Safety concerns have been crucial: high-profile cases like the Siam Paragon shooting, Chinese celebrities kidnapped by call center gangs, and recent earthquakes have devastated Thailand’s reputation in key markets like China. To make matters worse, Chinese influencers have amplified these safety fears online, further discouraging inbound travel. But beyond safety, the issue is economic competitiveness. Vietnam’s tourism sector has evolved, offering not just natural beauty, but also modern man-made attractions such as theme parks and entertainment complexes. In contrast, Thailand – including Pattaya – continues to rely on legacy appeal without adequate reinvention. Labor costs, food prices, and hotel rates are all cited as factors where Thailand now loses to its regional rivals. There’s a temptation to respond with price slashing — to make Pattaya “cheap again.” But tourism experts warn this could be a double-edged sword. While aggressive discounts might draw short-term numbers, Pattaya risks becoming a hub for low-spending, low-quality tourists, potentially damaging its long-term value and appeal. Striking the right balance is now more crucial than ever. Pattaya must decide: become the bargain bin of Southeast Asia, or invest in quality, safety, and innovation to compete with modern, efficient destinations like Vietnam.

As Chinese tourist numbers decline, can Indian travelers fill the void in Pattaya’s tourism market? The race is on to attract new visitors. PATTAYA, Thailand – As Chinese tourist numbers dwindle, Thailand — and Pattaya in particular — is looking for new markets to keep its tourism-driven economy afloat. One emerging hope: Indian tourists. But can they truly fill the void left by the once-dominant Chinese market? The question has become more urgent following China’s aggressive push to retain outbound spending through attractive tourism policies. Among these are a 13% VAT refund for international shoppers and a visa-free transit policy allowing travelers from multiple countries to stay up to 10 days. These moves not only encourage global tourists to choose China, but also make neighboring destinations like Thailand less competitive — unless swift action is taken. In Pattaya, where Chinese tour groups once packed Walking Street, filled beachside resorts, and crowded boat piers to Coral Island (Koh Larn), the slowdown is palpable. The first quarter of 2025 has seen significantly fewer Chinese arrivals than pre-pandemic levels, with many instead opting for Japan and Vietnam — destinations now favored due to streamlined travel and attractive refund schemes. Meanwhile, India is quickly becoming Thailand’s second-largest source of tourists. Indian travelers, especially wedding groups, business delegations, and family vacationers, have shown increasing interest in Pattaya. Their spending habits differ — less about mass tours, more about tailored experiences — but they still drive hotel occupancy, dine out, and shop in growing numbers. With India’s growing presence in Pattaya, is it enough to make up for the loss of Chinese tourists? Thailand eyes strategic shifts to stay competitive. However, industry experts warn that Indian arrivals may not match Chinese numbers in scale or spending volume — at least not yet. Cultural preferences, flight connectivity, and travel seasons differ. Moreover, while Chinese tourists often arrive in large groups with high-frequency return trips, Indian travel is more seasonal and event-driven. Tourism Authority of Thailand Governor Thapanee Kiatphaibool has emphasized the need for diversification: “We mustn’t rely solely on one market. Indian tourists are promising, but we also need to improve competitiveness — from easier VAT refunds to better visa processes and safety standards.” Private sector voices echo the call for action. Adith Chairatananon, Secretary-General of the Association of Thai Travel Agents (ATTA), believes Thailand must act fast: “China is now a tourism competitor, not just a source market. If we don’t adjust quickly, we’ll lose ground — not just to China, but to neighbors like Vietnam.” The bottom line: Indian tourists can help — and will likely become a vital pillar in Pattaya’s tourism revival — but they’re unlikely to be a full replacement for the Chinese market without strategic policy shifts and targeted support. For Thailand, especially Pattaya, it’s a race against time to diversify and adapt before the competition pulls too far ahead.

Sunny vibes in Pattaya while storms loom elsewhere — the perfect coastal escape amidst Thailand’s changing skies. PATTAYA, Thailand – While much of Thailand braces for stormy weather, Pattaya is enjoying a spell of welcoming sunshine and calm conditions, making it an ideal time for beach outings and seaside relaxation. The Thailand Meteorological Department has issued warnings for heavy rainfall in the southern provinces, along with thunderstorms and gusty winds expected in parts of the Northeast and Bangkok Metropolitan Region, where there’s a 30% chance of thunderstorms today. In contrast, Pattaya’s coastal charm remains largely undisturbed, with only a chance of brief afternoon showers and mild sea breezes. This makes the city a safe haven for both domestic and international tourists seeking relief from more severe weather elsewhere. Meanwhile, authorities urge caution for southern regions facing heavy downpours and possible flash flooding, especially near foothills and water channels. Maritime warnings are also in place, with waves reaching over 2 meters in areas experiencing thunderstorms across the Gulf of Thailand and the Andaman Sea. With Bangkok sweltering under 34–36°C heat and intermittent thunder, Pattaya’s relatively mild, breezy climate feels all the more inviting.

China woos global tourists with 13% VAT refunds—meanwhile, Thailand feels the sting as Chinese tour groups vanish, leaving local economies scrambling to compete. PATTAYA, Thailand – Thailand’s tourism sector is facing fresh uncertainty as Chinese group tours—once a powerful economic driver—remain conspicuously absent. While Thai travelers continue to frequent landmarks like Khao Phra Tamnak in Pattaya during holidays, the steady stream of Chinese tourists that used to fill buses and local attractions has all but disappeared. The void is striking and worrisome, especially for cities like Pattaya that rely heavily on international arrivals. In contrast, China has rolled out an aggressive set of tourism incentives to both retain domestic tourists and attract foreign visitors. A key initiative includes a 13% VAT refund for international travelers, designed to encourage shopping, dining, and increased spending across the country. The policy, which is being implemented with streamlined, tourist-friendly systems, has sent ripples across Asia—prompting warnings that Thailand could lose competitiveness if it fails to respond quickly. “This is no longer just about missing Chinese tourists—it’s about Thailand falling behind in the regional tourism race,” said Natthriya Thaveewong, Permanent Secretary of the Ministry of Tourism and Sports. She noted that the Chinese government’s proactive policies—ranging from tax incentives to visa-free stays for up to 240 hours for citizens of 54 countries—are drawing global interest, including from travelers who might once have chosen Thailand. Thai private sector leaders are now urging the government to take swift and decisive action. Adith Chairattananon, Secretary-General of the Association of Thai Travel Agents (ATTA), emphasized that Thailand must not only rebuild tourist confidence—especially around safety—but also introduce competitive spending incentives like instant VAT refunds at tourist destinations. Pattaya Mayor Poramet Ngampichet recently acknowledged the impact of the Chinese tourist decline on local businesses, confirming that the city is collaborating with tourism and police authorities to bolster safety measures, including MOU talks with the Royal Thai Police and expansion of CCTV networks. “Safety is the heart of tourism,” he said, emphasizing that regaining China’s trust must be a top priority. Meanwhile, TAT Governor Thapanee Kiatphaibool confirmed that VAT refund discussions have been ongoing since 2024. But with Japan and China already executing such strategies—Japan’s duty-free shopping surge grew 219% in March 2025, driven by Chinese tourists—Thailand’s delayed response risks further economic stagnation. As China repositions itself as both a tourism magnet and a global competitor, Thailand’s once-dominant tourism engine is now under pressure to innovate—or risk being left behind.

Pattaya officials emphasize safety as a core tourism value and push for renewed cooperation with China to restore group travel confidence. PATTAYA, Thailand – As Thailand enjoyed a long weekend in celebration of Coronation Day on May 5, reporters visiting Khao Phra Tamnak (Naval Radio Hill) in Pattaya found a bustling scene—yet one striking absence: Chinese group tours. Thai tourists flocked to pay respects, make merit at Wat Khao Phra Bat, and enjoy the panoramic views of Pattaya Bay. The site was adorned with Thai flags and portraits of His Majesty King Rama X, honoring the coronation anniversary. Despite the holiday crowds, the usual presence of Chinese tour groups was noticeably missing. Local tourism authorities report that several factors have contributed to this downturn—including global economic uncertainties, shaken confidence due to safety concerns, and domestic rumors within China. Pattaya Mayor Poramet Ngampichet acknowledged the sharp decline in Chinese tourists, noting its direct impact on the city’s economy. He stressed that city officials, in partnership with the Tourism Authority of Thailand, the Association of the Chonburi Tourism Federation (ACTF) , and related agencies, are actively working to rebuild trust. Measures include reinforcing building safety standards and infrastructure assurances to reassure international visitors. At the national level, the Thai government is engaging in diplomatic talks with neighboring countries, particularly those in the short-haul market such as China. Locally, Pattaya is also in discussions with Region 2 Police Command to draft a Memorandum of Understanding (MoU) with the Royal Thai Police. This initiative aims to bolster security through increased CCTV coverage and enhanced monitoring of individuals with outstanding arrest warrants. Mayor Poramet emphasized that “safety is the heart of tourism” and called for united efforts across all sectors. He also urged the Thai government to expedite talks with Chinese leaders to restore confidence and revive sustainable tourism in Pattaya. Thai tourists continue to visit Khao Phra Tamnak in Pattaya for panoramic views and merit-making, while the usual Chinese tour groups remain absent.

Drunk massage girl’s nap turns into mobile snatch horrorLegacyA young massage girl’s boozy kip turned into a nightmare after a cunning thief made off with her mobile, all while she dozed on the pavement outside her Pattaya parlour. Suphassara Somsuay, from Sisaket province, shared CCTV footage in a desperate bid to track down a mobile phone thief who struck while she was fast asleep outside her massage shop in Pattaya. The shocking snatch took place at around 6am on May 3 outside a parlour on Pattaya Soi 4. The footage shows the 19 year old woman, clad in her work clothes, dozing alone on the pavement when a figure, believed to be a transgender woman, appears on camera. The suspect, dressed in a black sleeveless top, matching mini skirt, sneakers, and carrying a shoulder bag, was seen acting jittery and rummaging through a nearby storage cabinet. Moments later, she brazenly sat beside the sleeping teen and carefully pinched her Vivo Y335 smartphone, worth around 8,000 baht, along with her ID card tucked inside the phone case. The thief calmly dropped the loot into her bag and vanished into the early morning shadows. Speaking to The Pattaya News, Suphassara recalled the hazy hours leading up to the theft. “After work, I went out for grilled pork with friends and had a bit too much to drink. When I got back to the shop at around 6am, the front door was locked. I was too tired to wait around so I lay down outside with my phone near my head. When I woke up, it was gone.” Suphassara filed a report with Pattaya City Police and handed over the footage, which clearly shows the suspect’s face. “I just want the thief caught. You can see everything clearly on the CCTV.” Pictures courtesy of Pattaya News Meanwhile, another Pattaya phone thief found himself well and truly hooked, after targeting the wrong fishing crew. On the evening of Sunday April 27, a 13 year old boy known only as Thermo was enjoying a peaceful squid-fishing session at Bali Hai Pier when a sneak thief tried to reel in his iPhone XR, which had been left sitting on a nearby concrete ledge. Witnesses say the suspect climbed over a railing and made a grab for the gadget but didn’t count on a fellow fisherman spotting his fishy move. Quick-thinking 19 year old Thanabodi, who was fishing nearby, immediately clocked the theft and sprang into action, chasing down the suspect and preventing a clean getaway. The story Drunk massage girl’s nap turns into mobile snatch horror as seen on Thaiger News.

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