Pattaya Mayor Poramet Ngampichet takes the lead in a large-scale volunteer cleanup along Jomtien Beach to honor His Majesty the King. PATTAYA, Thailand — Pattaya City Mayor Poramet Ngampichet led a major beach cleanup initiative this morning at Jomtien Beach under the theme “Doing Good for the Father of the Nation — For Pattaya City.” The activity brought together city executives, beach vendors, masseuses, hoteliers, shop owners, local residents, young students, and officials in a united effort to clean up and preserve the beachfront. The event began with an opening ceremony, during which Deputy Mayor Krisana Boonsawat outlined the purpose of the campaign — to honor His Majesty the King, promote sustainable environmental stewardship, and elevate the image of Jomtien Beach as a clean, welcoming tourist destination. City council members, deputy mayors, and key members of the Pattaya City administration joined in, showing strong cooperation between government, private businesses, and local communities. Officials say the cleanup not only improves aesthetics but also reinforces Pattaya’s commitment to being a sustainable, eco-friendly destination, in line with its growing focus on quality tourism. Locals, beach vendors, and hospitality workers join city officials to collect litter and beautify the shoreline in a show of united civic spirit. The cleanup initiative aimed not only to improve beach cleanliness but also to raise awareness about environmental preservation and sustainable tourism.   The event highlights collaboration between Pattaya City officials, business owners, and residents to promote a cleaner, greener future for Jomtien Beach.